FOX Advertising Launches FOX AdStudio, Unifying Audience Intelligence Across Its Premium Portfolio

New Solution Enhances How Brands Plan, Activate and Measure Against FOX's Engaged Audiences

New York, NY - April 23, 2026 - Today, FOX Advertising announced the launch of FOX AdStudio, a unified data and technology platform designed to transform the power of FOX fandom into measurable business outcomes for brands. The launch aligns with FOX Advertising's new brand positioning, "Turn Passion Into Performance," reflecting the company's strategy to convert the cultural impact of its premium content and highly engaged audiences into results that matter for marketers.

Developed following a comprehensive assessment of marketer priorities across planning, activation and measurement, FOX AdStudio reflects a customer-first approach to delivering more effective and accountable media solutions.

"AI is redefining what's possible for marketers," said Jeff Collins, President, Advertising Sales, Marketing and Brand Partnerships, Fox Corporation. "Advertisers have always come to FOX for premium moments and deeply engaged audiences. Now with FOX AdStudio, we're unifying audience intelligence, activation and outcomes in an AI-native platform designed to unlock more precision, and measurable outcomes at scale."

A Unified Audience Solution

FOX AdStudio integrates audience planning tools, digital activation capabilities and outcome measurement into a single, integrated solution for advertisers.

By leveraging this unified view of consumer interactions across the FOX portfolio and insights from multiple sources, advertisers can define high-value audiences using real engagement signals and activate them against FOX and Tubi premium digital and streaming environments - resulting in measurable business KPIs across awareness, consideration, engagement and conversion.

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Key capabilities of the FOX AdStudio include:

• Understanding audience activity across the full breadth of the FOX portfolio to enable a cohesive and impactful brand experience.
• Leveraging AI to analyze content in real time and generate indicators that can be used to strategically deliver ad messages at the most relevant content moment.
• Applying advanced machine learning to identify the most relevant signals to create a deep understanding of the types of content and ad messages FOX fans are most likely to engage with.
• Measuring across the purchase funnel, powered by comprehensive signals from over 20 leading providers.

Turning Attention Into Action

As audience-based buying evolves, brands are increasingly prioritizing partners that can deliver both premium environments and measurable outcomes.

FOX's portfolio offers a distinct advantage: highly engaged fandoms that lean in, co-view and take action. FOX AdStudio builds on that strength by giving brands clearer ways to reach, understand and measure those audiences-while preserving the scale and cultural impact that define FOX.

FOX AdStudio will offer phased enhancements throughout the year including piloting agentic media planning and buying in collaboration with a handful of notable buyers to be announced in the coming months.

FOX's broader portfolio will continue to deliver premium sponsorship, tentpole and integrated opportunities, with AdStudio adding new layers of audience precision and measurement flexibility across connected digital environments.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit https://www.FoxCorporation.com.

Media Contact:

Kathy Kelly-Brown, FOX Advertising Communications

[email protected]