The New York Times Company

12/18/2025 | Press release | Distributed by Public on 12/18/2025 11:54

Kim Bhasin Joins Business as Retail Correspondent

W e are thrilled to announce that Kim Bhasin is joining Business as a retail correspondent.

Kim joins us from Bloomberg, where he spent the last decade reporting for Bloomberg News and Bloomberg Businessweek magazine in New York. He covered luxury brands, sportswear companies and the business deals of celebrities and athletes. Last year, he wrote features about a historic crisis at Nike and the takeover of the trading card industry by the Fanatics billionaire Michael Rubin. He also investigated the collapse of CaaStle, a tech fashion darling whose founder has been accused of a brazen fraud scheme. Kim also teaches at New York University.

Kim was born in Singapore, grew up in Canada and lived all over the United States before landing in New York in 2011. He graduated from Sacred Heart University, where he studied marketing, and earned a master's degree in business administration from Pace University. He began his journalism career at Business Insider and HuffPo.

Kim's worked with many of our colleagues on the Business desk over the years, including Vivian Giang (Business Insider), Peter Goodman (HuffPo) and Jordyn Holman (Bloomberg). Jordyn had this to say: "it was tough leaving a reporting buddy and close friend like Kim when I came to The Times. Glad that's changed, and I get to call him a colleague once more."

Please join us in welcoming Kim.

- Ellen and Kimberly

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