Wet & Forget's Rapid Growth Recognized

Wet & Forget's Rapid Growth Recognized

ILLINOIS - Wet & Forget has become one of the fastest-growing brands in the outdoor cleaner and shower, tub & tile cleaner categories in the United States. That growth has now been recognized with the Health, Life Sciences & FMCG award at the 27th AmCham-DHL Express Success & Innovation Awards, held in Auckland on September 17, 2026. The American Chamber of Commerce in New Zealand presents the awards to recognize excellence among New Zealand businesses trading with the United States.

The United States is Wet & Forget's largest and fastest-growing market. Since Moa Capital invested in April 2024, the company has expanded its presence with major United States retailers, including The Home Depot, Walmart, Lowe's, Costco and Amazon. It has also broadened its range across both outdoor and indoor categories and launched multiple new products.

"I'm delighted to see Wet & Forget's success in the United States recognized. The company's growth has confirmed my belief that, with the right partnership and support, New Zealand companies can achieve tremendous success in the United States. Credit goes to the Wet & Forget team for their hard work and ability to create products with excellent product-market fit" said Marko Nikolic, Managing Partner at Moa Capital.

"I'm incredibly proud of what Wet & Forget has achieved in the USA to date. Our success there is a testament to what's possible when you bring together the right products, the right people and the support of loyal customers" said Andre Gargiulo, Chief Executive Officer of Wet & Forget. "I'd also like to acknowledge Marko and the team at Moa Capital, whose backing and belief in our business have been instrumental to our growth. Our US team has worked tirelessly to build strong retail partnerships and earn the trust of consumers, and it shows that brands like ours can achieve incredible things. I'm excited about the opportunities ahead as we continue to grow in this important market."

About Moa Capital

Moa Capital is a growth private equity firm dedicated to helping management teams scale their businesses into established middle market companies. Founded by seasoned investors and operators with extensive experience scaling businesses, Moa takes a hands-on, collaborative approach, working closely with management teams and providing guidance in critical areas including sales, marketing, finance, and talent. Moa leverages its operating partner network to supplement management and accelerate growth initiatives. For more information, visit www.moacap.com.