Honda SUV Lineup Earns #1 Ranking in Brand Loyalty by J.D. Power

Honda has been honored as #1 in brand loyalty among mainstream SUV owners by J.D. Power. The award is based on the combined performance of Honda SUVs in the J.D. Power 2025 U.S. Automotive Brand Loyalty Study, including the Honda HR-V, CR-V, Passport, Pilot and all-electric Prologue. This is the second consecutive year Honda has received this prestigious honor.

"In the auto industry, owner loyalty is one of the most valued measures of success, so receiving the J.D. Power Brand Loyalty award for the second consecutive year is meaningful recognition for the Honda brand," said Jessika Laudermilk, assistant vice president of Honda Auto Sales. "Thanks to the dedication of the Honda associates who design and build¹ our rugged SUVs, along with the commitment of our dealer network to creating an outstanding customer experience, we continue delivering outstanding value, sales and service that earns the loyalty of our customers."

The J.D. Power 2025 U.S. Automotive Brand Loyalty Study, now in its seventh year, measures the loyalty of vehicle owners by analyzing whether customers choose the same brand when trading in or purchasing their next vehicle. J.D. Power Awards are then presented to the brand that earns the highest loyalty rate in each of following segments: owners of mainstream and luxury SUVs, car and truck owners.

"This achievement reflects Honda's unwavering commitment to delivering a best-in-class ownership experience every day," said Jessica Miller of J.D. Power.

For more information on the Honda HR-V click here.
For more information on the Honda CR-V click here.
For more information on the Honda Passport click here.
For more information on the Honda Pilot click here.
For more information on the all-electric Honda Prologue click here.

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About J.D. Power
J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, the fuel-cell-electric CR-V e:FCEV, and hybrid-electric models including Accord, CR-V, and Civic, with a hybrid-electric Prelude set to join the lineup late this year.
Honda has been producing automobiles in America for over 40 years and currently operates eight major manufacturing facilities in America. In 2024, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about 2/3 made in America, using domestic and globally made parts.
More information about Honda is available in the Digital FactBook.

Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.

1. Honda SUVs are made using domestic and globally made parts. The Honda Prologue is made in Mexico using US and globally made parts.