On-the-Ground Reporting from the World’s Biggest AI Conference

Get ready for Dreamforce 2025

From coverage of Marc Benioff's keynote to customer interviews to exclusive behind-the-scenes moments, the Dreamforce Live Blog will deliver curated reporting on what promises to be the world's most epic AI conference. Starting Monday and throughout the week, the Salesforce news team will be updating this page with the latest insights and surprises.

• Onsite attendees: Check in here for recaps of sessions you may have missed.
• Remote followers: Join us to get a sense of what it's like on the ground.

One of the Salesforce news team's first stops is Agentforce City, a massive installation modeled on the American Main Street that will showcase how top brands ‌are progressing on their Agentic Enterprise journey.

Over the next several years, every company in every industry will become an Agentic Enterprise, operating with boundless capacity, precision, and speed by pairing human expertise with AI-powered agents. This fundamental shift isn't about simply automating existing processes. It's about creating entirely new capabilities, revenue streams, and ways of working.

For now, get up to speed with the latest news and these recent stories from the Salesforce news team.

Customers Transforming into Agentic Enterprises

Meet Eva, Engine's Agentic Concierge
Last year, Engine, a travel booking platform, launched its Engine Virtual Agent, or EVA, powered by Agentforce. Today, nearly half of its hotel booking cancellations are handled automatically by EVA, which uses natural language processing to understand each request, validates customers' identities, and uses API integrations to contact the hotel and update the cancellation across all of Engine's data sources.

EVA has enabled Engine to cut average customer handle time by 15% and improve the productivity of support reps by 10%, allowing them to spend more time on higher-value customer experiences.

How a Texas Boomtown Used AI to Reinvent City Government
The city of Kyle, Texas, paved the way for other municipalities when it implemented an AI-driven 311 system powered by Agentforce. With just a few taps, residents of this rapidly growing Austin suburb can report public safety hazards, broken streetlights, sanitation issues, graffiti, water leaks, and more. They can get an estimate for how long it will take to resolve an issue, track the status of their reports, and view a map showing where other issues have been reported.

Agentforce Takes Flight at Heathrow
This summer, Heathrow Airport, one of the world's busiest airports, launched Hallie, a digital travel companion that travelers can access through WhatsApp. Powered by Agentforce, Hallie provides instant answers to common questions, helping travelers find their gate, a coffee shop, and even charging stations for their devices so they can get where they're going on time, every time.

What It Means to Be an Agentic Enterprise

CEOs Are Ready to Get Started with Agents
New research from International Data Corporation (IDC), commissioned by Salesforce, finds that 99% of CEOs say they're prepared to integrate digital labor into their business - and that most (65%) are looking to AI agents to transform their business model entirely.

From Coders to Crafters: The New Identity of Developers in the Agentic Enterprise
Developers are evolving into "AI artisans " who refine autonomous AI agents for specific business needs, shifting from writing code from scratch to a human-led process of building, iterating, observing, testing, evaluating, and optimizing agents.

In the Agentic Enterprise Era, How Much of Your Business Should Run on Its Own?
Successful organizations in the age of agentic AI will distinguish between tasks entrusted to AI for predictable, routine processes (the "autonomic core") and those requiring human judgment for strategic decisions.

Catch up on the Latest Salesforce Innovations