Ford Expedition Sees Record Sales Growth After Family-Focused Redesign

Every so often, a vehicle comes along that's more than just a new model. It's a response to a conversation, a fulfillment of a promise. For us, that's the new Ford Expedition. It all started not with blueprints, but with a simple, powerful idea: to create a vehicle that could truly be a partner for families leading big, busy, wonderful lives.

We noticed something in the world of big SUVs. So many felt like they were designed for just one person: the driver. We wanted to build something different. In a world of "me" vehicles, we envisioned a "we" vehicle - a space designed for connecting with the people that matter most to help create memories that last a lifetime.

And now, just a few months after the first new Expedition SUVs found their homes, we are seeing an incredible response. It feels less like a sales report and more like a celebration with our community. The results over the last few months show we're on the right path.

Unprecedented Sales Growth

Expedition sales rocketed up by 43.9%, reaching 31,298 vehicles sold. They accelerated even more in August, up 53.7%.

The Expedition contributed 40% of the entire large traditional SUV segment's growth in the second quarter. Our share of that segment is now 24.1%, a significant leap from 19% just last year.

In a milestone moment we haven't seen in more than five years, in Q2 the Expedition outsold its primary competitor, the Chevrolet Tahoe. What makes this even more special is that many of these new owners came to us from GM vehicles, a welcome we don't take for granted.

This incredible momentum is fueled by a simple truth: The full-size SUV remains a cornerstone for American families. The segment is growing at more than twice the rate of the auto industry as a whole, and a significant portion of these buyers - about 35% - are millennials navigating the beautiful chaos of raising children. Our mission was to build the perfect vehicle for that exact journey.

What Our New Owners Are Saying

Hearing from our new owners truly brings this mission to life. Savannah Varney, a recent buyer, shared her joy with us:

"We absolutely love our new Expedition! We needed a family vehicle for our two babies for both daily use as well as traveling with a double stroller," she said. "It is the perfect size for a growing family and rides so comfortably. Not to mention the King Ranch has all the bells and whistles and truly feels like luxury!!"

Audrey Barton, a new Expedition owner and influencer at OrganizedChaos4bus, said "I was driving a Chevy Equinox previously. But our family of five - including a teenager, a 9-year-old and 1-year-old-had outgrown it. My husband mentioned the new Expedition might be able to store the kid's gear with ease. There are so many features that I love... It hits all the marks. We have no complaints!"

Stories like Savannah's and Audrey's are exactly why we designed the Expedition. Their stories also demonstrate how Expedition brings in some of the youngest buyers of any vehicle in our Ford lineup.

Our Dealers Report Overwhelming Demand

And it's not just our customers who are feeling the excitement; our dealer partners are seeing it firsthand in their showrooms. The demand has been so strong that our biggest challenge is keeping up. They tell us that these new Expeditions are barely hitting the lot before they're claimed by eager families.

Kelly Summers from Bill Knight Ford in Tulsa, Oklahoma, put it perfectly: "Customer loves the design change, modern appearance and improved handling. The interior of the vehicle was an incredible transformation... Definitely a winner from Ford."

Over at Bozard Ford in Florida, Jeff King is seeing specific models fly out the door.

"Tremor and the Active are the best sellers... The Expedition has got a lot of eyes to it and with the big screen it has a lot of flash."

Redesigned with Families in Mind

This success is a direct reflection of the heart and soul our team poured into every detail of the redesign. We listened, we innovated, and we focused on what families truly need.

• We started with a bold new design, wrapping a completely revamped, luxurious interior in a refreshed, confident exterior.
• We brought the Ford Digital Experience to life with a stunning new dash that features a 24-inch panoramic display and a 13.2-inch infotainment screen.
• We introduced the first-ever Ford Split Gate for ultimate family-friendly functionality in the rear cargo area.
• We infused it with advanced technology, including our updated BlueCruise hands-free highway driving system and the seamless integration of Google Maps.
• We dedicated ourselves to improving ride comfort, making significant changes to the suspension for a smoother journey based on customer feedback.
• Under the hood, the powerful and efficient 3.5L EcoBoost V6 engine delivers 400 horsepower and an available max towing capacity of up to 9,600 pounds1.
• We proudly introduced the first-ever Expedition Tremor model for those whose adventures begin where the pavement ends.

Dan Peake is Ford Blue Utilities Communications Manager.

*Max towing of 9,600 lbs. available on Expedition® 4x4 SUV without 24-inch wheels. When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers.