FOR IMMEDIATE RELEASE
December 19, 2025
Contact: Chyna Fields, [email protected]

LOS ANGELES - The NAACP is proud to announce that through a $200,000 donation from Airbnb, it has expanded the Altadena Community Preservation Fund, a critical program preserving the cultural identity and generational wealth of the Altadena community in the aftermath of the Eaton Fire.

Rooted in a vision of resilience, equity, and self-determination, the Altadena Community Preservation Fund provides direct cash assistance to homeowners and small business owners affected by the fire. This funding allows residents to recover on their own terms - helping to meet immediate needs, prevent displacement, and protect against economic exploitation as they rebuild their lives. The program reinforces the NAACP's ongoing work to promote economic equity and protect communities of color from systemic barriers that threaten homeownership and financial stability.

"Altadena is a vibrant, multicultural community with deep roots in Black homeownership and economic stability," said Yumeka Rushing, NAACP Chief of Strategy. "Thanks to Airbnb's generous partnership, this donation ensures that longtime residents can return, rebuild, and remain in the neighborhoods they helped shape."

"Rebuilding after tragedy is about much more than construction; it's about safeguarding the history and significance of a place for those who once called it home," said Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb. "We are proud to stand by our Airbnb hosts in LA in supporting NAACP's efforts to rebuild and strengthen more Angeleno communities like Altadena."

The Altadena Community Preservation Fund was created to address the unique needs of the Altadena community following the Eaton Fire. The initiative focuses on ensuring long-term impact and community-led recovery by offering funding, resources, and guidance to help residents navigate rebuilding. Through this fund, the NAACP and its partners aim to restore not only homes and businesses but also trust, stability, and opportunity - protecting the community's right to advance for generations to come.

The Airbnb donation comes via the Airbnb Community Fund, a $100 million initiative launched in 2020 to directly support local communities and the people who live there. Each year, Airbnb donates to organizations that are supporting and strengthening communities around the world. This specific effort is part of Airbnb's $30 million investment in LA's recovery and relief following the wildfires in early 2024.

To learn more about NAACP's efforts in Altadena, visit NAACP's Altadena Fund website.

To learn more about the Airbnb Community Fund, please visit the Airbnb Community Fund website.

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About NAACP

The NAACP advocates, agitates, and litigates for the civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.

NOTE: The Legal Defense Fund - also referred to as the NAACP-LDF - was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.

About Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.

About Airbnb Community Fund

Created in 2020, the Airbnb Community Fund is part of Airbnb's commitment to serve our stakeholders and give back in the places hosts call home. The Community Fund will distribute $100 million USD by the end of 2030 to strengthen communities around the world. Airbnb works closely with stakeholders, including Airbnb hosts, to identify causes that are important to them and support organizations making a difference in those areas. These include issues like economic empowerment, environmental sustainability, affordable housing, cultural heritage and ending abuse and exploitation.