American Honda Motor Co. Inc.

10/01/2025 | Press release | Distributed by Public on 10/01/2025 10:20

American Honda Posts Strong September Sales Results to Maintain Annual Sales Increase

October 1, 2025
  • American Honda (AHM) posts sales of 105,097 units in September despite leaner inventories of some popular models, to maintain year-to-date sales increase of 3.9% through first three quarters of 2025.
  • Honda brand September sales totaled 95,391 units, up 4.1% YTD, with record sales of electrified models.
  • Acura brand posts September sales of 9,706 units, with SUV sales up 9.0% year to date despite low inventory of key SUV models (MDX and RDX).

American Honda

YTD

Total

1,097,999
+3.9%

Cars

315,670
-6.6 %

Trucks

782,329
+8.9%

Total

99,283
+2.2%

Cars

120,768
-17.2%

Trucks

78,515
+9.0%

Total

998,716
+4.1%

Cars

294,902
-5.8%

Trucks

783,814
+8.9%

American Honda

Q3

Total

358,848
-2.0%

Cars

105,912
-3.6%

Trucks

252,936
-1.3%

Total

30,897
-6.7%

Cars

7,211
-0.04%

Trucks

23,686
-8.4%

Total

327,951
-1.5%

Cars

98,701
-3.8%

Trucks

227,250
-1.4%

American Honda

Sept

Total

105,097
-0.4%

Cars

31,540
+0.9%

Trucks

73,557
-1.0%

Total

9,706
-2.2%

Cars

2,264
+9.7%

Trucks

7,442
-5.3%

Total

95,391
-0.2%

Cars

29,276
+0.3%

Trucks

66,115
-0.5%

American Honda
YTD

Total

1,097,999
+3.9%

Cars

315,670
-6.6 %

Trucks

782,329
+8.9%

Total

99,283
+2.2%

Cars

120,768
-17.2%

Trucks

78,515
+9.0%

Total

998,716
+4.1%

Cars

294,902
-5.8%

Trucks

783,814
+8.9%

Q3

Total

358,848
-2.0%

Cars

105,912
-3.6%

Trucks

252,936
-1.3%

Total

30,897
-6.7%

Cars

7,211
-0.04%

Trucks

23,686
-8.4%

Total

327,951
-1.5%

Cars

98,701
-3.8%

Trucks

227,250
-1.4%

Sept

Total

105,097
-0.4%

Cars

31,540
+0.9%

Trucks

73,557
-1.0%

Total

9,706
-2.2%

Cars

2,264
+9.7%

Trucks

7,442
-5.3%

Total

95,391
-0.2%

Cars

29,276
+0.3%

Trucks

66,115
-0.5%

"Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions," said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models."

BRAND REPORT

Sales Highlights

  • Balanced sales of Honda light trucks, passenger cars and electrified models helped brand maintain yearly sales increase of 4.1%
    • Record sales of all-new Passport, up nearly 75% year to date, with rugged TrailSport accounting for around 80% of sales.
    • Record electrified sales in September and year-to-date: led by CR-V hybrid, Accord hybrid and Civic hybrid, along with the Prologue EV.
    • Monthly CR-V sales reach over 28,000, with 54% of sales hybrid models.
    • HR-V and Pilot remain strong, combining for nearly 20,000 units in September.
    • Honda passenger cars achieved sales of nearly 30,000 units, boosted by growing Accord sales (over 47% hybrid) and Civic (over 36% hybrid).

Product News

Honda two-motor hybrid-electric powertrain won a "Wards 10 Best Engines & Propulsion Systems" award for 3rd year in a row.

Honda SUV lineup earned the #1 spot in brand loyalty by J.D. Power for the second year in a row.

BRAND REPORT

Sales Highlights

  • Acura gateway models continue to lead their segments, while SUVs maintain a 9% year-to-date sales increase.
    • New ADX premium gateway crossover is capturing a segment-leading nearly 30% of retail sales.
    • Integra sales topped 1,500 units to maintain significant lead in gateway sedan segment, with over 30% of retail sales in segment.
    • MDX and RDX top 4,800 units in September despite lower inventory.

Product News

The refreshed 2026 Integra has begun arriving to market with even more standard tech and sporty design upgrades.

The MDX recently won a three-row SUV comparison by Edmunds.com to remain a segment leader.

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American Honda Motor Co. Inc. published this content on October 01, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 01, 2025 at 16:25 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]