No Driver Left Behind Report: Bridging the EV income gap

Early adopters of electric vehicles (EVs) were a very specific group, buying expensive brand new EVs - mainly over 55, wealthy, white, male and tech savvy.

Now, as adoption grows and the used market matures - with 1.7 million EVs on the road - we're seeing changes in who is buying, you no longer have to be techy, or super wealthy to go electric.

And as electric cars become 'just great cars', and a logical choice for a larger group of people, (62%) will now consider purchasing an EV for their next car, electric buyers broaden out to just be car buyers. Looking ahead - who's still at risk of being left behind?

Read the No Driver Left Behind Report: Bridging the EV income gap to find out more