Football Legend Reggie Bush Announces United Athletes Tour - A First Of Its Kind, Premier Golf League For Elite Athletes

Today (4.10) - Super Bowl champion, Heisman Trophy winner, and golf enthusiast Reggie Bush announces the United Athletes Tour (UAT), a premier golf league that will bring elite professional athletes together in a dynamic crossover experience that blends competition, access, and authentic connection. Designed to keep the competitive spirit alive in a fun, high-energy setting, the UAT creates rare, inside-the-ropes moments while fostering meaningful relationship-building on and off the green. The Tour exists to empower professional athletes as storytellers and leaders, creating a new sports and entertainment platform for the next generation of golf enthusiasts. Beyond his accomplishments on the field, Bush has built a reputation as a disciplined and forward-thinking business leader, with a focus on long-term value creation across sports, media, and brand partnerships. The United Athletes Tour reflects that vision, designed as a scalable platform that can grow into a lasting institution within the global sports ecosystem.

Alongside the announcement of UAT, Bush announces the inaugural event at Torrey Pines Golf Course in Bush's hometown of San Diego, CA. The experiential sporting event is set to commence on June 24, 2026. A list of participating players will be announced in the coming weeks. The event will kick off with The UAT Celebrity Pro-Am on June 25 and the competition will begin on June 26.

The Torrey Pines Tournament serves as an opportunity to introduce the league to fans, investors, sponsors, and media companies. The format combines co-ed, team match play, best ball scoring, and elimination brackets. Teams will consist of four players per roster, competing in purpose-built events, so each participating elite athlete can bring the same intensity, focus, and drive that defined their careers on the field onto the fairway.

UAT is created to help engage the next generation of golf fans, aiding in elevating golf into modern culture by blending sport, entertainment, and storytelling. Elite athletes have long-needed a powerful second act that recognizes the game may and can be done with them, long before they are done with the game. UAT empowers both retired athletes and current players pursuing their passion in other sports ahead of retirement with equity, ownership, creative control of their brands, content, and philanthropy, while creating inclusive competition.

Golf continues to experience strong global momentum, with participation, viewership, and commercial investment all trending upward. The sport's unique combination of accessibility, longevity, and premium audience demographics has made it one of the most attractive platforms for brand partners and investors. As new formats and experiences emerge, UAT is positioned to tap into this growth by bringing a fresh, athlete-driven model to an already powerful and expanding market.

"Competition has always been a part of who I am, and golf became a new way for me to channel that energy beyond football," shares Reggie Bush. "With the United Athletes Tour, we're building something entirely new-a platform where elite athletes can continue to compete, connect, and tell their stories in a different arena. This is about creating opportunity, ownership, and a true second act for athletes who still have so much to give. Bringing our inaugural event to Torrey Pines, in my hometown of San Diego, makes this moment incredibly special. We're blending sport, culture, and entertainment in a way that hasn't been done before, and I'm proud to help lead that vision."

Bush will serve as Chairman, and has appointed Len Brown (former Chief, Global Business Ventures to the PGA TOUR) as Chief Executive Officer. Strategic development of UAT has been supported by Tamika Tremaglio, Global Leader of Sports at Secretariat, who previously served as Interim President of UAT, and by Virginia Keller, who serves as Chief of Staff to Reggie Bush. Together, Bush and Brown are assembling a seasoned leadership team and advisory network with deep experience across professional sports, media, finance, and operations, positioning UAT for disciplined growth and long-term sustainability. The Advisory Board will include Michael Strahan (former professional football player and Good Morning America host), Terrence C. Murphy Sr. (former NFL wide receiver and CEO of Terrence Murphy Companies), Tamika Tremaglio (Managing Director at Secretariat, who formerly served as the Executive Director of the NBPA), Rory Wilfork (SCS Financial Executive), and Jim Wilkinson (Executive Chairman, TrailRunner International).

For more information on UAT, this year's Torrey Pines Tournament, and more, please visit unitedathletestour.com.

Follow United Athletes Tour:

Instagram: instagram.com/unitedathletestour/

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About Reggie Bush:

Reggie Bush is one of the most electrifying football players of all time, winning the Heisman Trophy in 2005 and playing a pivotal role in USC's national championship victory. His exceptional agility on the field made him a formidable threat both as a running back and a receiver. Over the course of his NFL career - in which he won Super Bowl XLIV with the New Orleans Saints - Bush became known for his dynamic playing style and ability to make game-changing plays. Beyond the football field, Bush continues to be a true trendsetter, known for his unique outfit pairing and style intuition. He has also been recognized for his philanthropy and charitable efforts, particularly in the areas of education and children's health. With an impressive legacy in the sport and a commitment to making a positive impact off the field, Reggie Bush's influence extends far beyond the game of football. In April 2024, Bush celebrated the reinstatement of his Heisman Trophy.

Follow Reggie Bush:

Instagram: instagram.com/reggiebush/

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About Len Brown :

Prior to joining UAT, Len spent 20 years at the PGA TOUR in Ponte Vedra Beach, Florida, most recently serving as Chief of Global Business Ventures. In this role, he oversaw the TOUR's event business, TPC Network, PGA TOUR Superstores, licensing, merchandising, and strategic golf investments, including TGL. Previously, he served as Chief Legal Officer and Executive Vice President of Licensing & Merchandising, leading all legal matters across media, tournament operations, international law, and corporate affairs.

Before the PGA TOUR, Len was counsel to the Atlanta Braves and Turner Sports, supporting properties including the NBA on TNT, NASCAR Interactive, and PGA Interactive. He began his legal career at Williams & Connolly, representing high-profile athletes.

Len earned his undergraduate degree and MBA from Penn State and his J.D. from the University of Pennsylvania Carey School of Law.