2026 Wisconsin Governor's Outdoor Industry Awards Honor Outdoor Recreation Leaders and Organizations

2026 Wisconsin Governor's Outdoor Industry Awards Honor Outdoor Recreation Leaders and Organizations

June 25, 2026

MADISON, Wis. (June 25, 2026) - In recognition of exceptional achievement, Governor Tony Evers and the Wisconsin Office of Outdoor Recreation announced seven individuals and organizations as recipients of the 2026 Wisconsin Governor's Outdoor Industry Awards for their outstanding contributions to Wisconsin's outdoor recreation industry.

"In Wisconsin, we know our outdoor spaces are some of our state's greatest treasures. Whether it's hiking or biking a trail, embarking on a fishing or hunting trip, riding a UTV or enjoying time outside with family and friends, outdoor recreation is a big part of our way of life and an important part of our economy," said Gov. Evers. "The folks we're recognizing with these awards are helping make sure Wisconsin remains a top-notch destination for the outdoors. Their work is making a real difference in communities across our state, helping connect more people with the outdoors while supporting an industry that continues to grow."

Launched in 2025 and hosted by the Office of Outdoor Recreation, the Governor's Outdoor Industry Awards recognize outstanding achievements across Wisconsin's outdoor recreation industry, celebrating the people, projects and partnerships that are shaping its continued growth and success.

"These awards celebrate the people who see opportunities where others see challenges. They bring big ideas to life through hard work, collaboration and a passion for the outdoors," said Office of Outdoor Recreation Director Cassie Mordini. "Whether they are building trails, creating welcoming experiences, strengthening communities, running businesses or inspiring the next generation of outdoor enthusiasts, this year's recipients remind us that Wisconsin's outdoor industry is powered by extraordinary people."

The recipients of the 2026 Wisconsin Governor's Outdoor Industry Awards are:

Destination of the Year Award - Mt. Telemark Village

Home to the American Birkebeiner and a growing offering of year-round outdoor experiences, Mt. Telemark Village has transformed into a destination that serves visitors in every season. Through investments in world-class trail systems, snowmaking infrastructure and welcoming community spaces, it offers exceptional opportunities for recreation while attracting visitors from across the region. The result is a destination that not only elevates the outdoor experience but also strengthens tourism, supports local businesses and contributes to the long-term vitality of the Hayward and Cable communities.

Outdoor Business of the Year Award - Hayward Power Sports

A trusted destination for riders, boaters and outdoor enthusiasts, Hayward Power Sports combines exceptional customer service with a deep commitment to its local outdoor recreation community. The family-owned business is known for treating customers like neighbors, providing expert guidance, supporting local recreation initiatives and helping people confidently enjoy the outdoors year-round.

Trailblazer Award - Tim White, Visit Wausau

By bringing together outdoor recreation, tourism and economic development around a shared vision, Tim White has helped transform the greater Wausau area into a connected outdoor recreation destination. Through his collaborative leadership and commitment to helping communities recognize the value of their outdoor assets, Tim has elevated outdoor recreation as a driver of economic growth. His leadership on efforts such as the Great Pinery Heritage Waterway reflects this approach in action, aligning partners and communities to elevate a regional outdoor asset.

Big Tent Award - BIPOC Birding Club of Wisconsin

Founded in 2021, the BIPOC Birding Club of Wisconsin has created welcoming opportunities for people of all backgrounds to connect with nature through birding, education and community events. By hosting events in both urban and rural settings, the club has expanded access to outdoor recreation and reached new audiences across Wisconsin. Their outreach has amplified the importance of representation in outdoor spaces and helped more people see themselves reflected in nature, fostering a stronger sense of belonging in Wisconsin's outdoors.

First Ascent for Innovation Award - City of West Bend's Westbury Bank Aquapark in Regner Park

By investing in a community-driven recreation concept powered by inflatables, volunteer support and innovative programming, Westbury Bank Aquapark in Regner Park has transformed into a standout seasonal destination that goes beyond a traditional beach experience. It draws visitors from across the region, expands summer recreation opportunities and demonstrates how locally led investments can reinvigorate public spaces.

Rising Star Award - Dennis Duke, Boulder Junction Parks & Recreation

Since joining the Boulder Junction Parks Board in 2021, Dennis Duke has helped lead transformative outdoor recreation projects including an inclusive playground, Wisconsin's first outdoor skating ribbon, an expanded basketball court and a new 18-hole disc golf course. Through thousands of volunteer hours and tireless community leadership, he has helped shape the future of outdoor recreation in his community.

Tandem Award for Collaboration - The North Country National Scenic Trail Partnership in Iron County

By bringing together the North Country Trail Association, Wisconsin Rovers, WisCorps and Iron County Forestry, this partnership demonstrated the power of collaboration in action. Volunteers and conservation corps crews contributed thousands of hours to relocate 5 miles of the North Country National Scenic Trail, opening new opportunities for hiking, camping and fishing. Along the way, the project created meaningful connections between generations of outdoor enthusiasts, helping pass trail-building knowledge and stewardship values from seasoned volunteers to the next generation.

Gov. Evers created the Wisconsin Office of Outdoor Recreation to serve as a central hub for the state's outdoor recreation industry within the Department of Tourism, working in close partnership with stakeholders across Wisconsin to strengthen and amplify Wisconsin as a premier outdoor recreation destination. Through collaboration, industry engagement and ongoing support for partners and communities, the Office serves as a connector across destinations, activities and businesses, providing resources and relationships that strengthen Wisconsin's $12 billion outdoor economy and enhance quality of life across the state.

"Wisconsin's outdoors are one of the top reasons folks visit, and for good reason," said Tourism Secretary Anne Sayers. "From our lakes and rivers to our trails, parks and outdoor experiences, we have an extraordinary outdoor product that wows visitors and leaves them with lasting memories. The Office of Outdoor Recreation helps amplify that strength by fostering collaboration, encouraging innovation and showcasing the leaders and organizations that are driving Wisconsin's outdoor industry forward."

Across seven categories, the Office received 66 nominations for individuals, destinations and organizations. Winners were announced and nominees were recognized at a special celebration on June 24.

To view descriptions of each award category and the full list of nominees, visit the Office of Outdoor Recreation's website.

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