Reimagining Urban Mobility: Europe’s Electric Two-Wheel Revolution

From the perspective of NOVUS, in partnership with Banco Português de Fomento , this investment in electric mobility represents a strategic commitment to the future of sustainable urban transport, anchored in the revival of Famel , one of Portugal's most iconic motorbike brands, now reborn as an electric brand.

Urban-focused electric motorbike brands sit at the very centre of the micro-mobility boom, particularly in Europe, where cities, regulators and consumers are decisively shifting towards cleaner, lighter and more efficient two-wheel mobility solutions. However, this is an increasingly crowded and competitive space.

In this context, long-term winners will not be defined solely by technical specifications or short-term performance. They will be the brands capable of combining distinctive design and authentic heritage with a deep, direct and lasting relationship with riders - built through strong after-sales support, intelligent software and data integration, and the creation of a genuine user community. It is this combination of brand, experience and ecosystem - rather than product alone - that underpins sustainable value creation in the electric mobility sector.

This perspective is increasingly echoed by leading international publications. A recent Financial Times article highlights how urban electric motorbikes are reaching a pivotal moment in Europe, as advances in battery technology, design and usability accelerate adoption beyond early adopters and niche audiences, reinforcing the long-term relevance of this segment within sustainable urban mobility.