Associated Bank Announces Hiring of Abhishek Vaidya, senior vice president, chief analytics officer

MILWAUKEE - September 29, 2025 - Associated Bank has announced Abhishek Vaidya joined the bank as senior vice president, chief analytics officer. He will report to Bryan Carson, chief product and marketing officer.

Vaidya brings more than 20 years of banking experience to Associated Bank. Most recently, he held the position of senior director, head of US Campaign Analytics & Contact Optimization at BMO Harris Bank based out of Chicago. In that position he led end-to-end development and delivery of predictive models, advanced data analytics, automated insights and reporting, artificial intelligence and machine learning products. He developed actionable recommendations to deepen, acquire, and retain customer relationships across Consumer and Business Banking lines of business.

"Appointing Abhishek as chief analytics officer reflects our commitment to harnessing the power of data to advance our business strategy and growth," said Carson. "His extensive record in driving measurable results through advanced analytics will sharpen our decision-making, enhance our marketing effectiveness, and deliver greater value to both our customers and our shareholders."

Prior to BMO, Abhishek held various analytic leadership roles at Discover, Barclaycard, and Citigroup. He has deep experience and expertise in customer retention, customer deepening, customer acquisition, credit risk, fraud, marketing campaign & digital analytics, data science, automated reporting and data visualization.

"I'm excited to join Associated at such a pivotal time," said Vaidya. "By leveraging advanced analytics, we can unlock new growth opportunities, deliver stronger business outcomes, and ensure our strategies are both data-driven and customer-focused."

Vaidya holds a master's degree in statistics and a bachelor's degree in statistics from University of Mumbai, India. He is based in Milwaukee, Wis.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at https://www.associatedbank.com.