Michaels Companies Inc.

06/18/2026 | Press release | Distributed by Public on 06/18/2026 14:39

Camp Creatology Returns to Michaels, Bringing Hands-On Crafts and Creative Summer Fun for Kids

  • Camp Creatology returns to Michaels with guided craft programming to keep kids creating and engaged all summer long
  • Flexible participation options include live broadcasts, on-demand videos, and self-guided projects for any schedule or setting
  • All activities are built around Michaels' exclusive Creatology brand of summer games and toys, designed to encourage screen-free, imaginative play

Michaels is fueling the joy of creativity and celebration with the return of Camp Creatology, the highly anticipated summer program that transforms living rooms and craft rooms alike into hubs of imagination. Running from July 6-17, this year's program offers families an affordable way to keep kids engaged, learning, and creating memories all summer long.

Designed for children ages 6 and up, Camp Creatology turns everyday summer moments into masterpieces. Whether it's a rainy afternoon or a sunny morning in the backyard, Michaels provides the inspiration - and the tools - to turn kids into creators.Two Weeks of Themed Adventure
This year's camp will feature two distinct, high-energy themes packed with projects designed to spark wonder:

Flexibility Built for Busy Families
Life in the summer is unpredictable, which is why Camp Creatology is built to fit any schedule. Whether your family prefers the community energy of an in-store event or the convenience of home-based crafting, there are multiple ways to join in on the fun:

  • In-Store Events: On July 11 (10am-12p local time) and July 19 (1pm-3pm local time), participants are invited to craft Wooden Space Pals and Frozen Friendly Pots alongside fellow creators in their community at their local Michaels.
  • Live Broadcasts: From July 6-17, families can tune in Monday-Friday at 2:00 p.m. CT for interactive sessions featuring live instruction and a moderated Q&A. Participants can ask questions live, making it easy to craft along from anywhere. Registration is required to receive viewing access.
  • Video-On-Demand (VOD): Craft whenever inspiration strikes with on-demand access to project videos that can be watched at any time. Access all project tutorials here, and all materials needed for projects can be found here.
  • Self-Guided Projects: Prefer to move at your own speed? Download easy step-by-step instructions and complete projects independently, anytime, anywhere. Families can also browse project templates and activity pages to keep kids' creative flow going all summer long.

"Summer is the perfect time for kids to explore their creativity, discover new interests, and create lasting memories," said Heather Bennett, President & Chief Customer Officer at Michaels. "Camp Creatology makes it easy for families to access fun, affordable projects that inspire imagination while giving kids an opportunity to unplug and create something they're proud of."

Extend the Creativity with Creatology
Michaels' exclusive Creatology collection offers a wide selection of outdoor toys, games, and activities designed to keep kids busy. From chalk sets and bubble wands to pool floats and beach balls, Creatology ensures that the spirit of exploration lasts all summer long.

Ready to start creating? Families can explore online classes, download project instructions, and register for upcoming Camp Creatology sessions now at Michaels.com.

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Michaels Companies Inc. published this content on June 18, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 18, 2026 at 20:39 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]