Hakuhodo Data Labs’ e-Genie launches AI Agentic Flows to maximise marketplace ROI

Source: Campaign Brief Asia

Hakuhodo Data Labs' self-serve omni-channel media optimiser, e-Genie, has introduced AI Agentic Flows, an industry-first solution that transforms how brands plan, optimise, and scale their marketplace and quick commerce investments.

AI Agentic Flows bring automation and intelligence together by dynamically reallocating budgets, auto- tuning bids, pausing under-performing SKUs, and amplifying visibility where sales and reviews data indicate stronger conversion potential. The result is improved ROI, reduced manual interventions, and faster, smarter decision-making across platforms.

e-Genie already offers 3X more features than native platforms, from bulk actions and day-part bidding to digital shelf intelligence and real-time dashboards. With the launch of AI Agentic Flows, the platform extends its leadership in Media Automation Management, targeting over 15% performance improvement and 30% reduction in manual reporting for brand partners.

Shweta Sharma (pictured), CEO, Hakuhodo Data Labs India, said: "With e-Genie's AI Agentic Flows, we are setting a new benchmark for media efficiency. Brands are under constant pressure to make every rupee work harder, especially in fast-moving marketplaces and quick commerce. By marrying automation with intelligence, we are giving marketers the power to optimise in real time, focus on strategy, and most importantly, unlock growth without being buried in operational tasks."

Kosuke Kataoka, Managing Director, Hakuhodo India and Regional COO, India/MEA, Hakuhodo International, added: "AI Agentic Flows reflects Hakuhodo's commitment to reimagining the future of media. Markets across Asia, especially India, are mobile-first and commerce-driven, demanding solutions that are agile, scalable, and ROI-focused. With e-Genie, we are uniting data, creativity, and AI to help brands succeed in the most competitive environments.

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https://campaignbriefasia.com/2025/09/15/hakuhodo-data-labs-e-genie-launches-ai-agentic-flows-to-maximise-marketplace-roi/