Hilton to Enter Thessaloniki Under Flagship Hilton Hotels & Resorts Brand

New 184-room Hilton Thessaloniki will bring iconic hospitality to Greece's second-largest city

• Hilton has signed its first property in Thessaloniki, bringing the flagship Hilton Hotels & Resorts brand to Greece's second-largest city with the opening of the 184-room Hilton Thessaloniki, expected in 2029.
• Developed with leading real estate company DIMAND, Hilton Thessaloniki will form part of the landmark regeneration of the historic FIX district, transforming the former brewery site into a vibrant mixed-use urban destination.

THESSALONIKI, Greece - Today, Hilton (NYSE: HLT) announced the signing of a new Hilton Hotels & Resorts property in Thessaloniki, bringing the brand's world-class service and iconic hospitality to Greece's second-largest city.

The hotel, which is set to open in 2029, will be managed by Hilton following an agreement with DIMAND, one of Greece's leading real estate development companies. The signing further strengthens Hilton's presence in the country, where it now has a portfolio of more than 70 trading and pipeline hotels, and marks an important milestone in the ongoing regeneration of Thessaloniki's historic FIX district.

Hilton Thessaloniki will feature 184 guest rooms across two buildings, including a newly built main hotel with 154 rooms and a carefully restored heritage building with 30 rooms, celebrating the legacy of the former FIX brewery.

Alan Mantin, vice president, development, Southern Europe, Hilton, said, "We are delighted to be working with DIMAND to introduce the Hilton Hotels & Resorts brand to the city as part of the landmark regeneration of the FIX district. This signing reflects our continued progress and confidence in Greece, a key strategic market for Hilton, and our commitment to growing our portfolio in key destinations to serve a wider range of traveller needs."

Designed to deliver the iconic experience for which Hilton Hotels & Resorts is known, the hotel will feature a vibrant communal area, two restaurants, two bars, modern fitness facilities, and conference and event space. A rooftop terrace with a swimming pool will offer sweeping urban and sea views. Adjacent to the hotel, a neighbouring building will host the Philharmonic Orchestra and art exhibitions, further anchoring the district as a new cultural hub.

Andreas Koukas, senior director, development, Greece & Cyprus, Hilton, said, "Thessaloniki is a city with a rich cultural identity, a growing business community and an increasingly compelling proposition for international travellers. Against this backdrop of growing travel demand, we're excited to announce our first project here and look forward to seeing this property brought to life."

Developed by DIMAND and delivered under a masterplan by internationally renowned architects Foster + Partners, the 184-room hotel will form part of the landmark transformation of the former FIX brewery site into a vibrant, mixed-use urban quarter, blending contemporary design with the preservation of industrial heritage.

Dimitris Andriopoulos, chief executive officer, DIMAND, said, "The arrival of an international hospitality brand such as Hilton is a strong indication of the growing maturity of Thessaloniki's market and of the city's increasing appeal as both an investment and tourism destination. The choice of the city's western gateway is no coincidence. It reflects the transformation of an area attracting ever-increasing investment interest and reinforces the strategy we have pursued from the very beginning: to invest not in individual assets, but in the regeneration of entire districts, creating long-term value for our shareholders, the local economy and the cities in which we operate. FIX marks another important step in that direction and, together with the other investments underway at the western gateway to Thessaloniki, will contribute to the creation of a vibrant new neighborhood that will significantly enhance the city's role and identity."

Nikos Trikourakis, head of hospitality, DIMAND, said, "Today marks a defining moment for Thessaloniki and Greek tourism. With Hilton Thessaloniki, we are bringing a new hospitality landmark to the city's western gateway, one that combines international standards and global brand recognition with architectural excellence and a meaningful contribution to the city's long-term development. Our partnership with Hilton is a strong vote of confidence in Thessaloniki's potential and reinforces our commitment to playing an active role in shaping the city's next chapter."

As Hilton's flagship brand, Hilton Hotels & Resorts blends global sophistication with local culture, placing guests at the heart of the world's most sought-after destinations delivering world-class service and genuine hospitality for more than a century. Hilton Thessaloniki will join the company's growing Greek portfolio, which currently has more than 50 trading hotels, including the recent openings of Conrad Athens The llisian, Sandblu Santorini, LXR Hotels & Resorts and Hilton Chania Old Town Resort & Spa.