At 6 a.m. EST, alumni, parents and friends of The University of Scranton around the globe received a special video communique from Iggy, the Royal Wolf, several University students, and Rev. Joseph G. Marina, S.J., University president. The message?

"It's finally 5.06!"

And, with that rallying cry, the University officially kicked off 5.06.26, its 12^th annual Day of Giving. Watch the video here.

Since its inception in 2015, 5.06 has evolved into a tradition of profound impact, creating a lasting legacy for current and future University students. As part of the celebration, alumni, parents, friends, faculty, students and staff are invited to show their Scranton pride by supporting the campus programs and causes that ignite their passion for Scranton.

As of press time, more than 1,800 donors had already raised more than $400,000 for Scranton scholarships, service programs, athletics and student organizations; make your gift before midnight to join the movement and help us reach this year's goal of 2,500 donors.