Xiatech and Pimberly Announce Strategic Partnership to Help Organisations Unlock the Full Value of Their Product Data

London, UK - 3 November 2025: Xiatech, the pioneer of Xfuze, the world's only AI- powered composable integration, data management, orchestration and analytics platform, today announced a strategic partnership with Pimberly, a leading enterprise Product Information Management and Digital Asset Management platform.

The partnership between the two technology companies, who are members of the MACH Alliance, enables organisations to rapidly unlock the immense value of their product data to accelerate growth, enhance customer experiences and improve operational efficiencies.

Through a seamless integration between Xiatech's Xfuze platform and Pimberly's PIM platform, organisations can gain and orchestrate real-time access to accurate, enriched product data across their entire digital ecosystem. This unified view of product data-information powers faster decisions, reduces time-to-market and drives measurable business outcomes.

"This partnership brings together two market-leading companies with a shared vision: helping organisations turn product data into a true business asset," said Jonathan Summerfield, CEO of Xiatech. "By integrating Pimberly's powerful PIM capabilities with Xfuze's composable integration, data management, orchestration and analytics platform, we're enabling customers to create new value, innovate faster, and deliver exceptional digital experiences."

Martin Balaam, CEO of Pimberly, added: "Data is the lifeblood of every organisation, and the ability to access, manage and activate it effectively is what drives competitive advantage. Partnering with Xiatech allows our customers to not only quickly unify, transform and enrich their product data into information and insights but also orchestrate its delivery across organisations in real-time, unlocking a new level of value creation."

Helpful resources for organisations

The partnership builds on the ongoing collaboration between the two companies, encompassing joint product innovations to serve their shared customers across retail, manufacturing, and other industries worldwide.

As part of their collaboration, Xiatech and Pimberly will co-host an exclusive executive breakfast event on 13 November 2025, focused on helping organisations generate more business value from product data. Register here to attend the event.

To discover more about how Xiatech and Pimberly are helping organisations generate more business value from product data, read this user guide, which includes a Product Data Maturity Checklist.

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About Xiatech

Xiatech helps organisations accelerate digital transformation and unlock business value through Xfuze, the world's only AI-powered composable integration, data management, orchestration and analytics platform. Xfuze empowers businesses to connect systems, unify data, and generate actionable insights faster and more cost-effectively. Visit www.xiatech.io to learn more about the value we help organisations create today.

About Pimberly

Pimberly is an enterprise-grade Product Information Management (PIM) and Digital Asset Management (DAM) platform that enables brands, manufacturers, and retailers to centralise, manage, and enrich product information at scale. Pimberly helps businesses deliver compelling product experiences across every channel. Visit https://pimberly.com for more information.

Register to Attend