THE·TEAM appointed by Honda Racing Corporation to lead MotoGP commercial partnership search

LONDON (September 29, 2026) - Global sports, music and entertainment company THE·TEAM has been appointed by Honda Racing Corporation (HRC) to lead the search for new commercial partners for its MotoGP team, Honda HRC.

The appointment will see THE·TEAM work alongside HRC's commercial team to identify and secure major new brand partnerships, centring around Honda's participation in the MotoGP World Championship.

The mandate represents THE·TEAM's first dedicated rights sales appointment in MotoGP and further reinforces its leading presence across global motorsport. The company has built a strong reputation in Formula 1, working extensively across the sport for both rights holders and brand partners. THE·TEAM already has an established footprint within the MotoGP paddock, representing several riders across the ecosystem, including rising star David Alonso.

Honda is one of the defining names in motorcycle racing, building an unparalleled record of sporting and engineering achievement over more than six decades competing at the highest level. Honda has accumulated more than 300 victories in motorcycle racing's premier class and holds the position of the most successful manufacturer in MotoGP history.

The appointment comes at a significant moment for both HRC and MotoGP, as the championship prepares for its next era from 2027, including new technical regulations and an ongoing drive to grow the sport and its global audience.

David Webb, Executive Vice President, Managing Executive, Motorsport at THE·TEAM, said: "Honda is one of the truly iconic names in global motorsport, with a history that very few organisations can match. To be trusted by HRC with helping shape the next chapter of its commercial partnership programme is something we are enormously proud of.

"MotoGP offers brands an extraordinary combination of elite sport, cutting-edge technology, global reach and passionate fandom. This is a championship with more than 400 million highly engaged fans around the world, an average global broadcast audience of more than 22 million per event and over 3.6 million people attending races in 2025 alone. Add the heritage and international recognition of Honda to that platform and you have an incredibly powerful opportunity for brands seeking genuine global relevance and connection with fans.

Mitsuharu Funase, General Manager of Race Planning and Operation Office, Honda Motor Co., Ltd., said: "As we move towards the next era of MotoGP, developing ambitious, long-term commercial partnerships will be an important part of our strategy. We wanted a partner that understands both the global motorsport marketplace and what leading international brands need from a modern sports partnership. THE·TEAM brings strong commercial expertise, relationships across multiple sectors and a clear understanding of how to build partnerships that create value. We look forward to working together as we continue to develop Honda HRC's commercial proposition.

ENDS

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For further information

Hannah Robertson

Associate Vice President, Marketing & Communications, THE·TEAM

[email protected]

About THE·TEAM

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. As a trusted partner to the world's most iconic teams, leagues, venues and governing bodies, our rights sales group leverages our unrivaled network and expertise in the industry to build compelling commercial propositions. We broker effective deals between rights-holders and brands, delivering mutual value for both parties.

Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.