Kaleida Health Marketing and Communications team wins 14 PRSA Excalibur Awards

Released: Friday, October 16, 2026 10:07 AM

Kaleida Health Marketing and Communications team wins 14 PRSA Excalibur Awards

Congratulations to the Kaleida Health Marketing and Communications team for taking home 14 awards at the 2026 Buffalo Niagara Chapter Public Relations Society of America (PRSA) Excalibur Awards. The awards included:

Campaign Categories:

• Gold - Integrated Communications: 'New year, new baby and a brand new chapter for Buffalo's children's hospital' (GCH Buffalo first baby)
• Gold - Integrated Communications: 'What's in a name?' (GCH Buffalo renaming project)
• Silver - Marketing Products or Services: 'From awareness to appointments' (Corporate electrophysiology campaign)
• Silver - Marketing Products or Services: 'The prescription to a successful electronic medical record rollout' (MyChart campaign)
• Silver - Special Events & Observances: 'Celebrating 10 years of tiny miracles' (MFSH NICU 10th birthday)
• Silver - Special Events & Observances: 'Rock Out Hunger's 20th anniversary: Mobilizing WNY to fight food insecurity' (Rock Out Hunger)
• Bronze - Internal Communications: 'One Epic: Uniting 18,000 stakeholders through the largest digital transformation in our organization's history' (One Epic internal communication campaign)

Tactic Categories:

• Gold - Video or Audio Programs: 'Illuminating mental healthcare FOR kids' (Festival of Trees intro video)
• Silver - Press Conferences: 'A transformational moment FOR kids' (Golisano Children's Hospital of Buffalo press announcement event)
• Silver - Media Relations: 'One pregnancy, five babies - an international news sensation' (Golisano Children's Hospital of Buffalo quintuplets)
• Silver - Online Communications: 'From Instagram DM to 2.4 million views' (Dr. Beachgem visit)
• Silver - Video or Audio Programs: 'Making medicine accessible through conversation' (Medically Speaking podcast)
• Bronze - Online Communications: 'Meet Charlotte: Defying the odds with every milestone' (Charlotte's Champion Kid video)
• Bronze - Annual Reports: 'Kaleida Health's Nursing Annual Report gets a checkup' (Nursing annual report)

"I'm incredibly proud of our entire team for the dedication, talent, passion and creativity they bring each day to sharing the impactful stories from across Kaleida Health. To be recognized by top professionals from across the country is an honor, and to earn that recognition across such a wide range or projects, topics, tactics ad strategic approaches highlights how this team executes at the highest level on every initiative. Congratulations to the entire team. I'm honored to work alongside you," said Kristen Bieber, vice president, marketing and communications.

About the PRSA and Excalibur Awards
The Public Relations Society of America (PRSA) is the nation's leading professional organization for the communications community. For more than 70 years, PRSA has been an advocate for industry excellence and ethical conduct, providing members with lifelong professional development resources and opportunities to build professional connections throughout their careers.

Each year, the PRSA Buffalo Niagara Chapter celebrates the programs, projects and?people that strengthen and sharpen our profession at the Excalibur Awards. The awards celebrate the best work in communications from Western New York's top professionals and companies.