How Inchcape’s multi-brand model in Chile transforms car purchasing

Customers in Chile have a wide range of choice when it comes to purchasing a car, with 78 brands in the market and a wide array of dealerships, financing options and insurance providers. While an abundance of options is great for competition, it can also make the journey complex - creating a need to simplify and connect each step for customers to enable effortless decision making when purchasing and a seamless ownership experience.

Our customer-centric approach at Inchcape simplifies the process with a multi-brand retail model that puts car purchasing, ownership support, financing and insurance options together - available online and in-store - under a single, trusted name.

One roof, multiple brands - the power of choice and scale

Across Inchcape Chile's owned dealerships, which complement an extensive third-party retailer network, customers can explore a range of the mainstream brands Inchcape distributes at our multi-brand Derco Centre dealerships. We ensure a complimentary mix of brands and models are available, strategically tailored based on customer demand and local market insights.

Why do we offer a multi-brand approach? Because it offers our customers an exceptional experience by providing the opportunity to explore our retail brands in one place and access all the financing and insurance support they need. Once they have made their decision, they also benefit from accessing aftersales support for multiple brands at one convenient location. By consolidating our physical footprint, we're ensuring our retail operations are optimised, cost-efficient and aligned with our sustainability goals.

This approach also supports our OEM partners, combining the ability to have their unique branding and positioning while benefiting from increased site traffic generated by the combined appeal of multiple brands and the local expertise of our Inchcape team.

Built for the digital age

We know that to have a leading multi-brand retail approach, our digital presence matters as much as our physical footprint. Our omnichannel offering, which combines digital channels and physical locations, means we can reach customers where it suits them best. Research shows customers are also influenced by advertising and video content and we've designed our platform to align with these behaviors - combining video, multi-brand listings and seamless navigation to guide customers from research to purchase.

Moreover, our research in conjunction with IPSOS shows that during the decision-making and purchasing process, consumers consider both the OEM brand and the retail brand to be equally important, with 68% using multi-brand websites to gather information.

This underscores the importance of trust and guidance - not just selection. Our platform provides both, giving customers the tools and support they need to make the right choice.

Recognition where it counts

Inchcape Chile's customer-first model delivers results. In 2024, 42 Inchcape-owned retailers in Chile received the Reputation 800 Award for outstanding customer satisfaction - accounting for a significant share of the 171 winning locations nationwide. It's proof that our multi-brand retail approach, which has customer satisfaction at the heart of it - drives real value.

By combining digital innovation, operational scale, and an uncompromising focus on our customers, Inchcape Chile is reshaping the car-buying experience. We've streamlined the journey, made it easier to choose, and built trust with every step.