NWSL and Roku Expand Partnership with Sunday Night Streaming Package

Matches to stream free on the Roku Sports Channel starting on August 30, with expanded Sunday Night package in 2027

NEW YORK / SAN JOSE, Calif. (August 26, 2026) - Women's soccer fans will be able to catch exclusive National Women's Soccer League (NWSL) matches live on the Roku Sports Channel, starting August 30. The Roku Sports Channel will be the exclusive streaming home of eight Sunday Night matches during the remainder of the 2026 campaign, followed by an expanded package of 25 Sunday Night matches in 2027, giving fans a consistent, free destination to watch NWSL action throughout the season.

Fans can visit NWSLSoccer.com for the complete, updated 2026 broadcast schedule and information on where to watch every NWSL match for the remainder of the season. The Roku Sports Channel is available for free through The Roku Channel (no subscription required). The Roku Channel is available on Roku devices and TVs, TheRokuChannel.com, iOS and Android devices, Amazon Fire TV, Samsung TVs, Google TVs, and other Android TV OS devices.

"We're thrilled to be elevating our partnership with NWSL to include this exclusive package of Sunday Night matches, leading into and during what will be a watershed year for women's soccer," said Joe Franzetta, Head of Sports at Roku. "As sports fandom is continuing to grow alongside streaming access to sports, our audience reach will bring the NWSL matches to more than half of U.S. streaming households and deepen our commitment to highlighting women's sports."

The Roku Sports Channel will launch the first match of the partnership with NWSL on August 30 with Seattle Reign FC vs. the Houston Dash. In 2026, the matches will air through Oct. 25, culminating with a match between San Diego Wave FC and Boston Legacy FC. Roku will also air a Sunday Night match every week of the 2027 season, on a to-be-announced schedule.

"As we continue to grow the NWSL's audience, we're focused on making it as easy as possible for fans to find and watch our matches wherever they are," said NWSL Chief Marketing Officer Rachel Epstein. "Roku's tremendous scale and accessibility make them an exciting partner as we bring more NWSL matches to more viewers and continue building consistent destinations for fans to engage with our league."

In 2025, Roku announced an NWSL Zone in their Sports experience that showcases live and upcoming matches from the premier professional women's soccer league, together with clips and highlights from every league match, creating a space for fans to easily watch live matches for free or purchase through the dedicated, centralized zone on the Roku platform. This expanded partnership reflects a shared focus on making women's soccer more accessible and discoverable for fans while complementing Roku's broader investment in women's sports storytelling, including the "Gamechangers" documentary series.

Part of what makes Roku so effective at driving discovery and engagement for their partners is their focus on simplifying the experience for the viewer's needs first. Roku was the top platform in the United States for streaming the World Cup® according to Nielsen. In North America, Roku's Sports Zones saw a 122% increase in streaming hours and 80% growth in unique visitors year-over-year in Q2.

The NWSL's negotiation was supported by global sports marketing agency IMG.

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. It is the #2 app on the Roku platform in the U.S. by streaming hours.

About Roku

Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV™ models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains "forward-looking" statements based on our beliefs, assumptions, and information available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to statements relating to the timing, scope, and reach of Roku's partnership with the National Women's Soccer League and Roku's streaming platform generally. Except as required by law, we assume no obligation to update these forward-looking statements publicly or update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially are detailed in reports Roku, Inc. files with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which are available on Roku's website.

About National Women's Soccer League

The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Columbus NWSL, Denver Summit FC, Gotham FC, Houston Dash, Kansas City Current, North Carolina Courage, NWSL Atlanta, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.

Roku U.S. Media Contacts

Nicole Wilcox

[email protected]

Sophia Economou

[email protected]

NWSL Media Contacts

Jennifer Levine

[email protected]

Maddy Schachte

[email protected]