KIA MARKS PARTNERSHIP MILESTONE WITH VEHICLE HANDOVER AS OFFICIAL MOBILITY PARTNER OF FIFA WORLD CUP 2026™

INGLEWOOD, CA, May 19, 2026 - Kia America and FIFA today marked a key milestone in its global partnership with FIFA through a vehicle handover event held at Los Angeles Stadium. The vehicle handover reflects Kia's role as the Official Mobility Partner of the FIFA World Cup 2026™, set to take place from June 11-July 19, 2026.

The event featured a variety of eight Kia vehicles, representing the brand's versatile and innovative lineup, that will support tournament operations across host markets. Models provided by Kia include the Kia Telluride, Sportage, Carnival, Sorento, K4, K4 Hatchback, and Niro.

As part of its broader commitment, Kia will provide a total fleet of 660 vehicles across the United States, Canada, and Mexico to support tournament operations throughout the FIFA World Cup 2026™.

This handover highlights Kia's commitment to delivering reliable, efficient, and forward-thinking mobility solutions for use during one of the world's most anticipated sporting events.

"We're proud to support the FIFA World Cup 2026™ as the Official Mobility Partner," said SeungKyu (Sean) Yoon, President and CEO of Kia North America and Kia America. "This vehicle handover represents more than just the future of mobility, it reflects Kia's commitment to innovation, global connectivity, and enhancing the overall tournament experience."

As anticipation builds for FIFA World Cup 2026™, Kia continues to demonstrate its dedication to supporting world-class events through smart, sustainable mobility solutions.

What is Kia's affiliation with FIFA?

Kia has been an official partner of FIFA, the global football governing body, since 2007. As FIFA's Official Mobility Partner, Kia will provide transportation, autonomous driving technologies and future mobility services at FIFA global events and tournaments through 2030.

Kia America - about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2025. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several SUVs proudly assembled in America*.

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* Select trims of the all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

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