Emory Healthcare honors its legacy while advancing future of health care with new look

ATLANTA - Emory Healthcare unveiled a refreshed brand identity that reflects the strength of its academic roots, the humanity of its care and its vision for the future of health care - one defined by discovery, innovation and deep community connection.

Launched Jan. 21 across metro Atlanta and Central Georgia, the refreshed look will be visible throughout Emory Healthcare hospitals, clinics and community spaces. While the visual expression evolves, Emory Healthcare's commitment to excellence, compassion and innovation remains unwavering.

"This brand evolution is about clearly and confidently expressing who we are today - and where we are going," says Molly Biwer, chief marketing officer for Emory Healthcare. "It reflects the extraordinary care our teams provide every day, our leadership as an academic health system and our responsibility to continue advancing medicine and improving lives for the communities we serve."

A brand built for the next chapter of academic medicine

As health care rapidly evolves, Emory Healthcare's refreshed brand brings greater clarity, consistency and distinction to its role as a leading academic health system - integrating world-class patient care with education, research and discovery.

The new brand expression reinforces Emory Healthcare's position at the intersection of clinical excellence and academic innovation, captured in its new tagline: "The frontline of care, the forefront of discovery."

This positioning highlights Emory Healthcare's dual mission: delivering compassionate, expert care today while shaping the breakthroughs that will define health care tomorrow.

Honoring legacy while embracing renewal

Central to the refreshed identity is innovative green, a color that symbolizes life, healing, renewal and hope - values at the core of Emory Healthcare's purpose to improve lives and provide hope.

"Innovative green represents the forward momentum of Emory Healthcare," Biwer says. "It complements our longstanding blue and white - honoring our legacy while signaling our commitment to progress and innovation. This is an evolution, not a departure."

City Pulse with purpose

To mark the launch, Emory Healthcare will activate City Pulse, a large-scale community moment that brings the brand to life across the region.

Beginning at 6:30 p.m. on Jan. 21 through 6:30 a.m. on Jan. 22, Emory Healthcare hospitals, clinics and iconic landmarks across metro Atlanta and Central Georgia glowed green - symbolizing Emory Healthcare's presence, purpose and pride in the communities it serves.

City Pulse green light-up locations include:

• All Emory Healthcare hospitals: Emory University Hospital, Emory University Hospital Midtown, Emory Saint Joseph's Hospital, Emory Johns Creek Hospital, Emory Decatur Hospital, Emory Hillandale Hospital, Emory Long-Term Acute Care, Emory Rehabilitation Hospital, Emory University Orthopaedics & Spine Hospital, Emory Hospital Warner Robins and Emory Hospital Perry
• Emory Healthcare clinic locations: Emory Musculoskeletal Institute, Emory Clinics on Clifton Road including Winship Cancer Institute of Emory University, Emory Dunwoody Clinics
• Metro Atlanta collaborator locations: AT&T Building-Atlanta, Atlanta City Hall, The Carter Center, Colony Square, various locations at Georgia Tech, Mercedez-Benz Stadium, Piedmont Park, Ponce City Market, State Farm Arena Atlanta sign, Woodruff Arts Center
• Warner Robins and Perry collaborator locations: Warner Robins City Hall, North Houston Sports Complex, Warner Robins Civic Center, Law Enforcement Center, Macon Rd. Water Tower, Water Tower at Perkins Field, Warner Robins Water Tower, Perry City Hall

Illuminating discovery through experience

Also launching Jan. 21 are Aurora Portals - illuminated, circular sculptural installations placed in high-visibility community locations. Each portal features a scannable QR code that invites the public to explore stories of innovation, research and discovery happening at Emory Healthcare.

The circular design reflects the circle of life and Emory Healthcare's commitment to caring for people at every stage of life - reinforcing that Emory Healthcare is more than medicine.

Aurora Portal locations include:

• Colony Square
• Piedmont Park
• Ponce City Market
• Woodruff Arts Center

Looking ahead: Breakthrough Spaces

In spring 2026, Emory Healthcare will further extend this engagement through Breakthrough Spaces - pop-up installations across metro Atlanta that bring groundbreaking medical innovation to life. These immersive experiences will offer communities a closer look at the research, technology and care shaping the future of health.

More than medicine - A commitment to community

Emory Healthcare's refreshed brand reflects more than a new look; it represents a continued commitment to advancing health care, strengthening communities and leading with purpose.

As one of the nation's premier academic health systems, Emory Healthcare remains dedicated to delivering exceptional care today - while boldly shaping the future of medicine for generations to come.