11/03/2025 | Press release | Distributed by Public on 11/03/2025 00:11
A premier event for the boating industry's marketing leaders, the 2025 Discover Boating Marketing Leadership Summit-held in Tampa just ahead of IBEX-brought together 80 senior marketers from NMMA manufacturer members and MRAA dealer members for a dynamic day of strategy and insight.
WATCH THE SIZZLE REEL to see highlights of the energy that defined this year's Summit.
The event featured perspectives from the Market Expansion Advisory Group (comprised of marketing leaders from NMMA and MRAA member companies), an exclusive preview of new Ipsos consumer research, and discussions on AI in marketing, emerging consumer trends, and staying culturally relevant. Together, these sessions explored fresh strategies for attracting new audiences, advancing industry collaboration, and driving market growth.