MotionPoint Corp
10/01/2019 | Press release | Archived content
Extending the Global Buyer’s Journey Beyond Aggregator Sites
Extending the Global Buyer's Journey Beyond Aggregator Sites
A localized website plays an integral part in educating customers-and your global growth, our CRO writes.
MotionPoint
October 01, 2019
1 MIN READ
Craig Witt
Global e-commerce aggregators and marketplace websites-such as India's Flipkart and China's Tmall-empower brands to serve international markets with centralized "virtual mall" customer experiences available in customers' preferred languages.
But the customer's journey is rarely confined to a virtual marketplace, writes MotionPoint Chief Revenue Officer Craig Witt in an article for MarTech Advisor. A brand's corporate website and omnichannel content also play a vital role. It's critical to localize these assets for international customers, Witt says.
Witt presents smart ways for getting started with website localization, such as:
- Leveraging website analytics to determine which global markets to prioritize
- Translating information for products listed on third-party marketplaces to educate prospective buyers
- Providing localized product manuals to support customers post-conversion
Read the full story at MarTech Advisor.
Last updated on October 01, 2019TAGS: MotionPoint News
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