Hy-Vee Introduces New GLP-1 Wellness Program with Free Signup Available to the First 1,000 Registrants

July 6, 2026 | News & Press Releases

WEST DES MOINES, Iowa (July 6, 2026) - Hy-Vee, Inc. is introducing a new GLP-1 wellness program designed to help individuals maximize the benefits of their GLP-1 treatment through better nutrition choices and targeted side effect management.

Free signup is available to the first 1,000 individuals to pre-register online using the discount code GLP1FREE at checkout (normally a $49 value). Individuals can pre-register online here.

The six-week, self-guided online program is scheduled to begin in mid-July and is open to anyone ages 18+. It will include three one-on-one check-ins with a Hy-Vee registered dietitian (in-person or online), 10 video modules and will offer personalized goal setting and support. The program will cover a variety of topics including:

• Managing common side effects
• Meeting protein needs
• Eating smaller, frequent meals
• Hydration strategies
• Building balanced meals
• Increasing fiber intake
• Smart snacking ideas
• Meal prep basics
• Preventing nutrient deficiencies
• Resistance training and muscle preservation

Customers can also enroll in the program using HSA or FSA funds.

Medicare GLP-1 Bridge Program
Hy-Vee's GLP-1 wellness program follows the recent launch of Medicare's new GLP-1 Bridge program, which is in effect nationwide from July 1, 2026, through Dec. 31, 2027.

The Medicare GLP-1 Bridge program is specifically designed for Medicare patients who are prescribed GLP-1 treatment solely for weight loss or weight management, providing eligible patients access to certain GLP-1 medications for $50 per month at pharmacies across the nation, including Hy-Vee's more than 270 pharmacies.

Those who are prescribed a GLP-1 to treat other conditions such as diabetes or sleep apnea, do not qualify for the special pricing under the Medicare GLP-1 Bridge program.

Individuals should consult with their provider or pharmacist to determine eligibility. For further assistance, they can contact 1-800-MEDICARE.

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Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company's more than 70,000 employees provide "A Helpful Smile in Every Aisle" to customers every day. For additional information, visit www.hy-vee.com.