Hershey closes LesserEvil acquisition as it looks to 'lead the future of snacking'

Hershey closes LesserEvil acquisition as it looks to 'lead the future of snacking'

The purchase of the better-for-you puffs and popcorn maker comes as the confectionery giant aims to grow its salty snacks division to 20% of revenue during the next decade.

Hershey's Better-for-You Pivot

Hershey's acquisition of LesserEvil, a maker of better-for-you puffs and popcorn, signals the confectionery giant's commitment to growth beyond traditional chocolate. The company aims to position salty snacks as 20% of revenue within a decade.

Strategic Context

Hershey's move reflects broader CPG trends:

LesserEvil's Appeal

The better-for-you puffs and popcorn maker offers:

The Ambitious Target

Hershey's goal to grow salty snacks to 20% of revenue demonstrates:

1. 1.Long-term strategic vision beyond core chocolate business
2. 2.Confidence in better-for-you category growth
3. 3.Commitment to portfolio diversification
4. 4.Willingness to embrace innovation alongside tradition

What This Means

Traditional candy companies must evolve to capture growing consumer preference for healthier options. Hershey's acquisition strategy signals confidence that better-for-you snacking is the future of the category.