Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation

TYSONS, VA - September 15, 2026 - Medallia, Inc., the leading AI-driven platform for experience transformation, today announced it has been named the only Leader by Forrester in The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026. Medallia also received the highest scores among the vendors evaluated in both the Current Offering and Strategy categories, while earning the highest possible score across 15 criteria. The recognition affirms Medallia's vision for a shifting market from delivering best-in-class feedback and analytics today to defining an AI-native, agentic future for customer experience.

"We believe being evaluated as the sole Leader in the Forrester Wave™ reinforces what our customers already know: true experience management today requires a system to connect enterprise-wide intelligence to real-time action - something we believe Medallia is uniquely positioned to deliver at enterprise scales," said Sid Banerjee, Chief Strategy Officer at Medallia. "Winning the next decade of customer experience will not be defined through the lens of a survey, but by the ability to build continuous, multi-signal journeys. With our AI-first foundation, Medallia is driving the shift toward an agentic future, moving enterprises from simply monitoring experience to anticipating customer needs before they arise."

Forrester's report notes "Medallia's strength is its rare combination of deep CX expertise, enterprise-grade scale, and a bold AI-centric vision." In this evaluation, Medallia received the highest possible score of 5 out of 5 across 15 criteria, including omnichannel CX analytics, conversation intelligence for CX, digital behavior monitoring, governance, solution architecture, supporting services and offerings, and roadmap. Medallia's investments in an AI-native platform, agentic capabilities, and experience orchestration are noted and customers cite the value of its in-house platform expertise for sophisticated programs.

Today's announcement follows Medallia being named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for its Completeness of Vision and Ability to Execute. To access a full copy of the report, click here.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here .

About Medallia

Medallia the #1 AI-driven platform for experience transformation, trusted by the world's most iconic brands - including 9 of the Fortune 10. With Medallia, enterprise organizations turn billions of feedback signals into clear, prioritized business actions. With deep domain expertise, proven enterprise infrastructure, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth and continuous improvement. Learn more at www.medallia.com

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