Recreational Boating Market Shows Continued Softness Through January 2026

Across segments, performance remained mixed but generally down. Freshwater fishing boats, the industry's largest segment, declined by 1.7% and continue to lead in overall volume. Personal watercraft fell 10%, while pontoon and saltwater fishing boats declined 13% and 8.6%, respectively. Cruisers and runabouts saw more pronounced softness, and yacht sales declined modestly, outperforming several smaller segments.

Key economic indicators reinforce a cautious consumer environment. The U.S. Manufacturing PMI registered 52.6 in January, signaling modest expansion, while consumer confidence (89.0) and sentiment (52.9) remain subdued. Interest rates continued to pressure affordability and influence purchasing decisions-factors that historically impact large discretionary purchases like boats. NMMA will continue to track these indicators and their relationship to consumer behavior and retail activity.

NMMA's Monthly Recreational Boating Industry Data Summary report is published at the beginning of each month and is available at no cost to members. The full report includes comprehensive retail and wholesale data, engine and segment breakdowns, and key economic indicators relevant to marine businesses. Associate Members can buy an annual subscription for $2,400 or a monthly copy for $250. Non-members can purchase an annual subscription for $3,500.

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