Applause to Showcase AI Evaluation Services at the Dubai AI Festival 2026

Applause, the global leader in managed software testing services and digital quality, today announced it will attend the Dubai AI Festival , October 26-27, 2026 at the Dubai World Trade Centre (DWTC). The Applause team will highlight its fully managed AI evaluation services, which combine expert human validation with AI-driven scoring to give global enterprises efficient, end-to-end quality assurance for the AI products and features they release.

To provide balanced, comprehensive feedback, the services leverage a multi-model LLM scoring architecture (i.e., LLM-as-judge architecture or multi-model jury) calibrated against a real-world golden dataset created by in-market domain experts and end users. For organizations releasing AI-powered chatbots, agentic systems and other advanced products and features, Applause also provides AI safety and risk testing, including red teaming, and data collection services. Applause taps into the world's largest independent testing community to source diverse datasets across multiple data types, including text, imagery, audio, video, multimedia and more.

Applause is recognized worldwide for its leadership in digital quality assurance. Its software testing portfolio, reimagined for the age of AI, includes a range of real-world testing services enhanced by AI and automation. The company was recently named "Leading Partner" in the 2026 DevOps | DT Awards and was a finalist for "Best AI-Powered Quality Assurance" in the 2026 AI Awards. Applause released its annual State of Digital Quality report earlier this month.

The event's theme, "Defining the Next Era of AI," provides an ideal backdrop to showcase the technologies and services that help humans maintain control of the powerful technology. Rigorous testing, real-world evaluation and expert human validation help teams improve AI quality and reduce risk before release.

Details to register:

• What: Dubai AI Festival 2026
• When: October 26-27, 2026
• Where: Dubai World Trade Centre (DWTC), Booth G112
• Who: Atishi Bali, Senior Director, AI Programs, Applause & Kevin O'Connor, Major Account Executive, Applause
• How: Visit https://dubaiaifestival.com/register

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