Disney, Viktor&Rolf, and Mattel Unveil Couture Collector Cinderella Doll in Historic Disney Princess Collaboration

Disney, Viktor&Rolf, and Mattel Unveil Couture Collector Cinderella Doll in Historic Disney Princess Collaboration

This month, Disney shines as the visionary behind a collaboration bringing together fashion, artistry, and play. Teaming up with legendary doll-makers Mattel and boundary-pushing Parisian designers Viktor&Rolf, Disney unveils a first-of-its-kind couture collector doll: Cinderella, the beloved Disney fairytale character, reimagined into a stunning couture collectible.

With the Viktor&Rolf x Disney Collector Cinderella Doll, three creative powerhouses collide - each driven by a passion for reinvention and bold storytelling. Disney, whose stories have inspired audiences for generations, orchestrates this cross-industry collaboration, ensuring that every detail feels classic, surprising, and full of heart.

"Our bold collaborations with leading brands continue to push the boundaries of Disney's storytelling in fresh, culturally relevant ways," Paul Gitter, EVP of Global Brand Commercialization, Disney Consumer Products, said. "This unique partnership with Viktor&Rolf and Mattel fuses contemporary fashion, art, and nostalgia to create an elevated, one-of-a-kind collectible - reimagining the essence of Disney Princesses through a modern, fashion-forward lens."

Three Brands, One Vision: Reimagining Cinderella for Today's Collector

Debuting at the Musée des Arts Décoratifs during Paris Fashion Week, this striking collectible is far more than a traditional doll - it's a step forward in design, rooted in the surreal elegance of Viktor&Rolf's Spring/Summer 2019 Haute Couture "Fashion Statements" collection. The result is an evocative reimagining of a Cinderella doll: sculptural, fashion-driven, and accessorized for the twenty-first century with Viktor&Rolf's signature theatricality, Mattel's craftsmanship, and Disney's inimitable storytelling magic.

This elevated vision marks the finale of Cinderella's 75th anniversary celebrations, blending nostalgia with a daring, modern perspective. Glass slippers are paired with a smartphone frozen at 11:59 p.m., casting Cinderella as a fearless, fashion-forward muse who writes her own story.

"We have a longstanding fascination with dolls," Viktor Horsting and Rolf Snoeren, said "Already as children, dolls functioned as ersatz runway fashion models that allowed us to dream and project our fashion fantasies into the world. A lot of our interest in dolls is connected with our childlike attraction to the mystery and glamour of fashion itself. This dreamy sense of wonder has never quite left us."

Disney Princess: Beyond the Toy Aisle

As consumer tastes evolve, so does Disney's Princess brand. Princess thrives beyond the toy aisle in beauty, fine jewelry, luxury fashion, and collectible art - inviting an ever-wider audience and reinforcing Disney's place at the cultural forefront. These creative expansions reflect a strategy: turning beloved stories into dynamic, premium experiences that extend beyond theatrical releases and reach new generations of fans.

The debut of this couture Cinderella doll builds on a wave of recent successes: Moana 2's $1B global box office, a Bath & Body Works collaboration that generated overwhelming consumer excitement and engagement in-store and on social, and an upcoming yearlong Pandora collaboration highlighted by lab-grown diamonds. Each collaboration demonstrates how Disney storytelling can inspire art, drive cultural moments, and shape premium market trends, smoothing seasonality and deepening Princess's cultural resonance far beyond the screen.

The Inspiration Behind the Collaboration

This collector doll is a testament to Disney's leadership as a creative bridge - uniting Viktor&Rolf's aspirational design, Mattel's category expertise, and Disney's time-tested narratives. The tri-lab approach fuels a modern Princess vision: bold, imaginative, and authentic.

This launch not only celebrates Cinderella's legacy but also invites collectors of all ages to experience Disney Princess storytelling through a new lens.

Limited quantities are available for pre-sale through MattelCreations.com and Viktor&Rolf's website starting January 20, 2026, with shipments beginning in early spring.

Fans and collectors can also go behind the scenes with Disney Princess: Create Your World - Mattel and Viktor & Rolf, a thirty-minute documentary premiering March 24 on Hulu and ABC Owned Television Stations' digital platforms. This documentary offers a rare glimpse inside the creative process that brought this iconic collaboration to life.

Where to Experience the Collaboration

Debut: January 21, 2026, Musée des Arts Décoratifs, Paris, during Paris Fashion Week

Pre-sale: MattelCreations.com and Viktor-rolf.com, January 20, 2026

Documentary: Disney Princess: Create Your World - Mattel and Viktor & Rolf streaming March 24, 2026

Through this collaboration, Disney reaffirms its place at the heart of creativity - making dreams tangible, collectible, and truly unforgettable.